Cartier is a qualified lawyer with four legal qualifications ranging from a LLB Law Degree from the University of South Africa to a Paralegal Diploma from the University of Johannesburg and a Higher Certificate in Paralegal Studies (Commercial Practice) from Lyceum College. She has worked her way up in the corporate space to being a successful executive in her previous roles and heading 3 successful educational departments to now running a successful legal advisory and marketing firm.
Cartier’s focus is predominately on the statutory regulations and guidelines aimed at the social media and digital marketing space where she ensures that both individuals and organizations are legally compliant with their various media campaigns and platforms. She considers herself to be an expert in social media marketing and platform management. She specialises in social media strategy, design, content development, calendar scheduling, influencer engagement, SEO, SEM and google optimization to ensure a well-developed and trusted social media presence that reaches various targeted audiences.
In addition, Cartier is a brand strategist with over six years’ experience in social media and digital branding who has worked with and been endorsed by several local and international brands such as Dolce and Gabbana, Coco-Cola, Michel Herbelin and BMW.
The Learning and Development sector is where Cartier thrives. Her passion stems from being able to ensure that knowledge and practice, enables one to leverage opportunities, drive innovation and achieve fulfilment. She supports learning and development initiatives in striving to make a difference by supporting youth development through inclusion in the corporate space. Cartier’s strong legal background has allowed for her to develop strong drafting, negotiation, and organisational skills.
Cartier is young and dynamic which she considers to be an advantage in the industry as she is always current with the constant changing trends and latest social media strategies and platforms that occur.